IAAPA 2009 Presentation

Mike Henderson and I spoke yesterday at the IAAPA conference in Vegas on social media.

Below is an overview of the presentation and the prezi: Social media can’t exist on it’s own. A comprehensive approach is the only way to become relevant in the social space. It’s about transforming your brand to truly be remarkable. The more your brand is remarkable, the more your brand will experience success and not just in the social space but across all channels. Brands need to take an integrated, multivariate strategy that speaks to many different persona’s through many different channels:

• Rooted in marketing objectives
• Rooted in Multivariate Brand Persona
• Data driven campaign performance
• Congruent with all other areas of marketing

Authenticity transparency

Without an explicit understanding of your brand and what your brand means in the eyes of those who consume it… any marketing strategy will fail. Mix in social media and it will fail even faster. Check out the prezi: